# Provenance

> Provenance is a sovereign brand studio in NSW, Australia. We rebuild a brand as a living, queryable asset: a model trained on the brand and only that brand, running on hardware the client owns, that never leaves their building and compounds in value over time.

Provenance sits upstream of typical AI. The strategy, discovery, articulation and codification of brand work is the work of producing model training data. Brand is the dataset.

## Offerings
- Brand Liquidity Score (Measure): A live index that measures a brand as a liquid asset: transactional value, resale and licensing value, and cultural influence, tracked over time.
- Pulse (Monitor): A weekly verified brief on what AI systems and the public are saying about a brand: what is wrong, what is missing, and what to do next.
- Living Brand (Own): A brand rebuilt as a queryable model that knows the brand and only that brand, running on hardware the client owns and never leaving their building.

## Principles
- Sovereign: no client data leaves the client environment.
- Owned: the model runs on hardware the client owns.
- Compounding: the asset improves the longer it runs.

## Links
- Home: https://provenancestudio.ai/
- Journal: https://provenancestudio.ai/blog/

## Contact
- Email: pete@provenancestudio.ai
- Location: NSW, Australia